WWF program on saving polar bears

INFORMATION SUPPORT / SOCIAL COMMUNICATIONS / MEDIA AND MARKETING COMMUNICATIONS / CREATIVE INPUT AND DESIGN / PR&Entertainment / Digital influence / CHARITY

PR OBJECT:

WWF program on saving polar bears.

MISSION:

Involvement of sponsors and local fundraising initiatives to the WWF program for the saving polar bears. Collecting 25,000 signatures on the adoption of international legislative initiatives to save the species at the international level.

REALIZATION:

  • Integrated PR-campaign “Give a helping paw to a polar bear together with WWF” together with Celebrity (internet, outdoor advertising, press, viral Youtube videos, social videos for TV (participation of celebrities is agreed on charitable basis))
  • Baton in social networks “Give a helping paw to a polar bear”
  • Organization of fundraising activities on the WWF website with the give-away of polar bear’s mittens from WWF.

RESULT:

More than 300 publications and high fundraising effect. Guaranteed collection of 25,000 signatures. More than 5000 volunteers to take part in WWF program. Media outreach: more than 20 mln. people