A movie by F.Bondarchuk «Stalingrad»

INFORMATION SUPPORT / PR&Entertainment / Digital influence / ORGANIZATION OF EVENTS

PR OBJECT:

The film by Fyodor Bondarchuk “Stalingrad” National image PR campaign with the participation of VTB Bank, OAO.

GOAL:

Participation in the promotion of the film “Stalingrad” in Moscow and regions of Russia. Organization of participation of VTB Bank, OAO in the “Stalingrad” film’s promotion as the project partner/sponsor.

IMPLEMENTATION:

Organization of special events (press conferences, premiere screenings, etc.) in Moscow and regions of Russia. Support of IMS-campaign of the film (OOH (outdoor, indoor), digital, cinema, DVD), with the participation of VTB Bank, OAO as the sponsor. Exclusive interview with F. Bondarchuk for the corporate publication of VTB Bank, OAO.

RESULT:

More than 3,000 publications and 300 mentions of the VTB Bank, OAO in “Stalingrad” releases. Coverage of PR campaign is more than 80 million people.