Closing of the racing season 2016

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PR OBJECT:

Rosippodromy, JSC, Central Moscow Hippodrome

GOAL:

  • Information support, assistance in the organization of landmark events of Rosippodromy, JSC, 2016 - Closing of the racing season 2016
  • Broad coverage of the project in the media, public promotion of high status of the event
  • Popularization of horse racing among the business and cultural elite, as well as among the young audience

IMPLEMENTATION:

  • Media PR-campaign, incl. on TV
  • Invitation of representatives of the cultural and business elite to the event
  • Attraction of TV media for online broadcasts
  • Assistance in organizing the event

RESULT:

  • More than 50 publications in socio-political and specialized media
  • More than 10 federal and regional TV releases on the project
  • Coverage of more than 10 million people