Program of promotion of nanotechnology among the public

INFORMATION SUPPORT / SOCIAL COMMUNICATIONS / MEDIA AND MARKETING COMMUNICATIONS / CREATIVE INPUT AND DESIGN / PR&Entertainment / Digital influence / ANALYTICS, MONITORING, RESEARCH

PR OBJECT:

Nanotechnology projects and products, promotion of nanotechnology

GOAL:

Promotion of nanotechnology among the public

IMPLEMENTATION:

  • Cycle of programs on nanotechnology and nanotechnology products with the popular scientific and entertainment project “Galileo” of the STS channel
  • Nanotechnology TV series together with the federal channel ” Culture” with the participation of the Rosnano experts
  • Participation in regional exhibitions aimed at promotion of nanotechnology, incl. in the children’s exhibitions;
  • Special projects with media bodies
  • Viral campaign on nanotechnology in the Internet

RESULT:

More than 100 online and printed publications about nanotechnology projects. More than 20 federal and regional TV releases on nanotechnology and its practical advantages. The cycle of promotional programs “Galileo” on the STS channel. TV series about nanotechnology on the channel “Culture. Coverage of more than 50 million people. The project of Promotion of the new Palmolive Brand Product Using Prisma, One of the Most Popular Mobile Applications in the World, has become the finalist of the RUPOR award in the field of public relations.

The project of Promotion of the new Palmolive Brand Product Using Prisma, One of the Most Popular Mobile Applications in the World, has become one of the finalists of the Silver Archer National Award in the field of public relations. The project has become an advanced example of the successful use of both mobile and neural technologies for marketing purposes. PR Entertainment Agency and the Palmolive brand (and the Colgate-Palmolive company, respectively) were the first ones to use Prisma, one of the most popular applications in the world, in marketing and PR communications in Russia and in the world. In addition to the national publicity, due to the worldwide coverage of Prisma, the project was automatically launched in more than 50 countries exclusively due to media investments of the Russian office. The result exceeded all expectations – more than 250 publications in Russian media, over 400 publications in foreign media, total media coverage in Russia – 25,560,850, total media coverage in the world – 150,600,000