“Bright smiles – bright future” world charity program

INFORMATION SUPPORT / SOCIAL COMMUNICATIONS / CREATIVE INPUT AND DESIGN / CHARITY / ORGANIZATION OF EVENTS

PR OBJECT:

“Bright Smiles – Bright Future” Colgate World Program, in cooperation with Russian Dental Association.

GOAL:

Implement a large-scale national charitable project in orphanages in the framework of the program in more than 50 regions of Russia.

IMPLEMENTATION:

Within the framework of the project, a large-scale children’s educational program on the body and oral health was implemented in orphanages in more than 50 regions of Russia The project team conducted health lessons in the form of theatre in more than 100 orphanages with the participation of teachers, dentists and a professional team of actors and animators. In addition to basic knowledge of hygiene, the way of cleaning teeth properly, children with the help of doctors learned the basic principles of care and health RESULT: More than 100 online and printed publications about the project. Coverage of more than 20 million people. Joy and happy smiles of children.