Film by Fyodor Bondarchuk and Igor Ugolnikov “Battalion”

INFORMATION SUPPORT / SOCIAL COMMUNICATIONS / MEDIA AND MARKETING COMMUNICATIONS / CREATIVE INPUT AND DESIGN / PR&Entertainment / Digital influence / ORGANIZATION OF EVENTS

PR OBJECT:

Film by Fyodor Bondarchuk and Igor Ugolnikov “Battalion”. With the support of Russian Geographical Society, Ministry of Culture and Cinema Foundation.

GOAL:

Social media PR campaign. Viral PR campaign and film promotion in Moscow prior to the first weekend of film premiere with the aim to attract people into cinemas.

IMPLEMENTATION:

Viral PR campaign in a military style based on the movie in Moscow parks and skating rinks, poster display cases with the film poster and the official hashtag #Батальонъ exposed in the promotional area. Poppies as a gift with a story about the project and the real history of the women’s battalion formed by M. Bochkareva.

RESULT:

Coverage of more than 20 million people. More than 5,000 posts on social networks with the official hashtag #батальонъ.